Edward Cho


Graphic Designer
Previously at
Modyfi
SAP
Jackfir





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©2024 Edward Cho







Jackfir

Jackfir is a startup men’s skincare brand dedicated to fighting chemical ingredients and standing up for all-natural ingredients for men. 
Roles
My Role: Graphic Designer,
Brand Designer, Video Editor

Check out Jackfir here



Email Design

From the moment my internship started, there was an incredible amount of work to do. As we were in the process of launching the brand, I had only a couple of days to create a design template for our emails and newsletters.


   

After some feedback, I was able to finalize a background for the emails with a textured background and a simple design that removed the animals. These animal assets would later be added on as decorative assets for certain newsletters.
 



Social Media

We also wanted to pivot into increasing user engagement on our social media platforms. This included creating engaging designs for Instagram posts, reels, and stories.

Using a similar tactic to the email designs, I created a series of social media templates that would later be used for Jackfir’s Instagram with future graphic designers.

      

   

 

Website Design


Jackfir’s website also needed a couple of UI enhancements that would later on benefit the brand with an increased amount of event usage on the website as well as engagement of each web page. 

With prior user research as well as my own user research of our target audience in my own time, we were able to create successful designs that allowed users to engage in more of Jackfir’s content and increase product sales. Some examples of these UI elements are included here.